Ruthless Self Promotion @ CSUF Startup Incubator

Rudy Chavarria Jr. has a long and successful career as a music and media promoter so he knows a thing or two about how to get your message noticed. If you are thinking that your product is so good that people will just “find it” or that your service is so amazing that word of […]

Yelp – The Ugly

In previous posts (Yelp – The Good and Yelp – The Bad), my co-authors and I discussed the value and challenges of Yelp for business owners. However, due to Yelp’s immense popularity, it has effectively become the go-to source for all kinds of reviews. Businesses see significant declines in revenue if their Yelp ratings decrease. […]

Yelp – The Bad

As discussed in our previous post titled Yelp – The Good, Yelp has proven itself to be a powerful marketing tool that can help businesses promote their products and services. While it would be great for any business to have a five-star average rating on Yelp, the reality is that getting negative reviews is unavoidable. […]

Yelp – The Good

Social media is becoming an increasingly powerful force that business owners – especially small business owners – cannot afford to ignore. There is an increasing body of work suggesting that online mentions and discussions about a particular business can meaningfully affect the business’s revenues. For instance, studies have shown that chatter on Twitter about a […]

Need to Sell your Project?

This post was written by one of our excellent Entrepreneurs in Residence and mentor William Laird. Most students are very busy in University learning their subjects. Researching details for a project or developing the details of their Business plan. In the end, they need to sell the results of their work to clients for acceptance or professors for […]

Professor Interviewed on Jason Hartman Radio Show

I was interviewed recently on the Jason Hartman Radio Show, which is syndicated across the globe; locally it is heard on KABC. The subjects of the interview included the CSUF Center for Entrepreneurship, entrepreneurial marketing, and my book “First, Best, or Different”. Hartman is a  self-made real estate millionaire who aspires to teach others about […]