What Entrepreneurs Need to Know about Social Media @ CSUF Startup Incubator

Jessica Joy Reveles knows social media and how harnessing its power can help drive your brand and sales. Most Americans see the news first, get recommendations on products, and communicate with each other through one of the many different social media platforms that are out there. Has your business taken advantage of this communications revolution? […]

CSUF Consulting Projects are Special

As you will read in this week’s CSUF Entrepreneurship Insider, our CSUF Consulting projects are special. I’ve worked on these projects as a student, mentor, and as a client so I know our program from just about every vantage point possible and I can safely say that they provide tremendous value for all involved, especially […]

CSUF Alumni to give Digital Marketing Talk in La Mirada

James and Ryan Fratzke have been kind enough to give talks about digital marketing to our students and at the CSUF Startup Incubator; and they are featured in our Knowledge @ CSUF Entrepreneurship video series as well. On Wednesday, May 17 they will be giving a talk in La Mirada that will help business owners […]

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Marketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them. That is why smart entrepreneurs take stock of how much time they can devote […]

Design Strategies for a more Profitable Business @ CSUF Startup Incubator

Learn how to design your website so that you will increase customer engagement and quickly move them through the sales funnel at this event at the CSUF Startup Incubator. This event takes place tomorrow, Wednesday October 5 at 6pm at the CSUF Startup Incubator in Placentia. More details are below and to reserve your ticket […]

What Startups Need to Know about Social @ CSUF Startup Incubator

On August 3 at the CSUF Startup Incubator, Jessica Joy Reveles knows social media and how harnessing its power can help drive your brand and sales. Most Americans see the news first, get recommendations on products, and communicate with each other through one of the many different social media platforms that are out there. Has […]

CSUF Campus Authors Recognized

And one of those authors was none other than Director John Bradley Jackson. Last year, Director Jackson published Socially Close: Social Media Marketing for Small Business, which is about how businesses should be using social media in their marketing campaigns. Here’s a description of the book from Director Jackson’s website: Frustrated with social media at […]

Yelp – The Ugly

In previous posts (Yelp – The Good and Yelp – The Bad), my co-authors and I discussed the value and challenges of Yelp for business owners. However, due to Yelp’s immense popularity, it has effectively become the go-to source for all kinds of reviews. Businesses see significant declines in revenue if their Yelp ratings decrease. […]

Yelp – The Bad

As discussed in our previous post titled Yelp – The Good, Yelp has proven itself to be a powerful marketing tool that can help businesses promote their products and services. While it would be great for any business to have a five-star average rating on Yelp, the reality is that getting negative reviews is unavoidable. […]

Yelp – The Good

Social media is becoming an increasingly powerful force that business owners – especially small business owners – cannot afford to ignore. There is an increasing body of work suggesting that online mentions and discussions about a particular business can meaningfully affect the business’s revenues. For instance, studies have shown that chatter on Twitter about a […]