Managing Accounts Receivable in a Down Market

In today’s economy one of the most challenging issues is collecting on outstanding debts. Many companies are just in survival mode, stacking one bill on top another, and yours is at the bottom of the pile. If your small business is anything like mine, you probably don't have the resources to hire personnel for collections, [...]

Measuring Twitter ROI

Twitter is a waste of time. Or, is it a an efficient tool for public relations? Blogger and copywriter Bob Bly has created a crude metric for measuring whether Twitter is getting you results or just wasting your time---it is called Followed-to-Follow (FF) Ratio. Check it out: http://bly.com/blog/online-marketing/a-new-metric-for-measuring-twitter-roi/ John Bradley Jackson Director Center for Entrepreneurship [...]

Professor Interviewed on Jason Hartman Radio Show

I was interviewed recently on the Jason Hartman Radio Show, which is syndicated across the globe; locally it is heard on KABC. The subjects of the interview included the CSUF Center for Entrepreneurship, entrepreneurial marketing, and my book “First, Best, or Different”. Hartman is a  self-made real estate millionaire who aspires to teach others about [...]