Storytelling: The Future of Marketing event this Thursday Morning at Concordia University

It all starts with the shifts your business is trying to make, your growth strategy, and the aspirations for your product. We can address these through product & brand strategy, positioning, design development, visual identity, customer and user experience, and software, app, platform development.

Learning Opportunities:

  • Best practices to attract, retain and engage customers.
  • The difference between user experience (UX) and customer experience (CX).
  • How to instill design-thinking, journey maps to lift your revenue by 40%

About the Speaker: Sonya Lee is a keynote speaker, startup consultant and UX design expert. By age 26, she became an award-winning web designer and has the honor of being called “disruptive” when helping Bob Iger, the CEO of Disney, launch Disney.com. She has worked on brands for Warner Bros, AT&T, TrueCar, Adobe, and Cisco, and launched several companies.

With more than 20 years of experience in branding, product design, technology, and marketing, she now helps Fortune 100 companies and business owners tell better stories for visibility, momentum and growth. Sonya is also the founder of UX Your LifeTM and the UserXTM Method; frameworks designed to maximize growth and revenue.

Published by CSUF Entrepreneurship

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

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