The Biggest Mistake Entrepreneurs Make in Product Development – Knowledge @ CSUF Entrepreneurship

The Biggest Mistake that Entrepreneurs can make when Developing a Product

Having reviewed thousands of businesses and investing in multiple startups, Tech Coast Works Managing Director Jeff Greenberg knows a thing or two about product development. In this video in the Knowledge @ CSUF Entrepreneurship series taken at the CSUF Startup Incubator, Jeff goes into detail about the product development process and explains what the biggest mistake is that entrepreneurs can make when developing a new product.

Jeff details how smart entrepreneurs avoid this common pitfall by using the lean startup methodology. It all starts with the minimum viable product (MVP) and continues on with multiple iterations and A/B testing resulting in a much better product, a product that customers actually want.

Jeff Greenberg: https://www.linkedin.com/in/jeffreyrgreenberg/


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Published by CSUF Entrepreneurship

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

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