The Importance of Narrative in Startup Marketing @ CSUF Startup Incubator

Joe BurkeJoe Burke has been a marketing executive for decades for companies including Disney and Goodwill. In this talk, Joe will talk about the archetypal narratives that every successful marketer must know and be familiar with. He will draw on his experiences as a marketing executive and as a writer to explain what the different archetypes are, how they have been utilized in the past, and how you can apply them to your startup story.

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The Importance of Narrative in Startup Marketing @ CSUF Startup Incubator

Wednesday, Apr 6, 2016, 6:00 PM

CSUF Startup Incubator
120 South Bradford Avenue Placentia, CA

11 Entrepreneurs Went

Joe Burke has been a marketing executive for decades for companies including Disney and Goodwill. In this talk, Joe will talk about the archetypal narratives that every successful marketer must know and be familiar with. He will draw on his experiences as a marketing executive and as a writer to explain what the different archetypes are, how they h…

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About Joe Burke:

National Award-Winning Marketing Executive known for driving revenues through national multi-channel campaigns; “Shop with the Mouse®” (DisneyStore.com), “Get Gifted®” (Wetseal), “Cox Crushes the Competition” (Cox Communications), “Big Sky Days” (Three Dots), and most recently “Find the Good®” (Goodwill). He is a firm believer in mission over ego and that people and collective mojo build brand equity and shareholder value. Joe has also enjoyed diverse experience in marketing and entertainment projects in Tahiti, Mexico and Israel; most recently producing the feature documentary “Made in the USA: A 30 Day Journey”.

News Articles:

Goodwill Goes Upscale Launching Boutique Stores:
http://www.ocregister.com/articles/goodwill-508481-used-store.html

Goodwill Reimagines Donation Bins
http://finance.yahoo.com/news/goodwill-orange-county-reimagines-donation-204055472.html

Goodwill Developing App for Online Auctions
http://www.mobilecommerceinsider.com/topics/mobilecommerceinsider/articles/364483-goodwill-hires-medl-mobile-development.htm

Goodwill Takes Home Two Addy Advertising Awards
http://www.ocbj.com/news/2014/feb/28/ad-agencies-take-home-awards-haul/

Documentary Explores Made in the USA
http://www.cnn.com/2013/07/17/living/aj-made-in-usa-movie/

Agency Enjoys 200% Growth in Down Economy
http://www.prweb.com/releases/advertising_agency/SWIRE/prweb3104584.htm


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We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

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