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CSUF Entrepreneurship

Category: Robert Kovacev

  • CSUF Entrepreneurship Update – 1st Quarter 2014

    2014 has already been an exciting year for us but we have a lot more planned. For starters, we were just honored with our 11th National Championship at the Small Business Institute’s Project of the Year Competition! Not only did our undergraduates bring home the national championship in their division but our MBA’s came in…

  • CSUF Patent Troll Seminar – Full Video

    At this seminar, panelists Roger N. Behle (IP litigator at Foley, Bezek, Behle & Curtis, LLP), Jerry Conrey (Principal at Conrey Insurance Brokers) and Dr. Robert Kovacev (Professor of Finance at CSUF) discussed: The role of a patent troll and how to identify one Other intellectual property threats Current and pending legislation designed to address…

  • Business Models and Customer Segmentation

    One of the most important steps in creating a business model for a start-up enterprise or for a new product line is the definition of the target customer segments. Typically the customer segment definition focuses on the needs or wants of particular groups of potential customers. But how does one find these needs or wants?…