Entrepreneur Spirit: Roger Richards

Roger Richard of Wine Labs in Newport being interviewed (image: YouTube – click to go to video or watch below)

From time to time I will be interviewing Entrepreneurs making it happen in our community. In economic times like these there us much opportunity to be had but who are these brave people actually daring to take the risk and fulfill their entrepreneurial spirit.

This is Roger Richard’s story.

On a Wednesday afternoon I went down to my local wine bar, Wine Lab Newport, to interview Richard for a few hours as he did his weekly tasting of roughly 30 wines and five beers from various distributors. Yes, I participated but only in the name of the Entrepreneurial Spirit…and maybe a slight obsession for wine.

Roger Richards.The Entrepreneur.The Small Business Owner.The Wine Geek.
Roger is a middle-aged self-proclaimed wine geek who seems to be doing everything right in these tough economic times. Who better to learn from than someone who says that, “everyday is a lesson,” and that, “selling something that people don’t need in this tough economy is the best training he could have.” He is optimistic even as a wine representative told us that in 22 years of selling wine he has never seen it this bad for the wine industry down 25% in overall sales.

What inspired me to tell Roger’s story is a combination of things that he has in common with both myself and other young entrepreneurs. He is a small business owner using social media to engage customers and still works his day job to support his dream.

Wine Lab Newport
A small intimate wine bar with a laid back lounge type feel located on PCH in Newport Beach that has wine flights daily for $15-30. The daily specials are posted on their blog, Facebook and Twitter pages. They involve many local charities and school booster clubs to help raise money for a good cause. You can pair your wine flight with artisan cheeses starting at $10. Just a cool place to come hang out and expand your palette. Not to mention they feature over 200 bottles under $20, perfect for a college budget.

by Daniela Bolzmann of SocialSkoop.com

CSUF Entrepreneurship Student and Social Marketing  Consultant


0 responses to “Entrepreneur Spirit: Roger Richards”

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