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Hispanics Embrace the Web

According to web researcher Nielsen/NetRatings, “Hispanics represent the fastest growing ethnicity on the web”. Some analysts have previously characterized Hispanics as slow adopters of online services; new survey data indicates a dramatic change.

While Caucasian web users remain 90% of the marketplace, Hispanic web users in the US are growing faster than previously thought. Nielsen/NetRatings reports that “nearly 7.6 million Hispanics accessed the Internet in June, a 13% jump over last year when 6.7 million did so.”

What this means to marketers is the opening of a new channel of communication with a very large demographic group. This in turn will require new marketing messages that will appeal to the Hispanic audience.

John Bradley Jackson

Director

CSUF Center for Entrepreneurship

http://www.internetretailer.com/internet/marketing-conference/91086-hispanics-now-fastest-growing-us-based-ethnic-group-online.html

Published by CSUF Entrepreneurship

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

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