Job Title: Marketing Liaison
Reports to: President
Assist the President in the development of market strategies to favorably position Thoro in the marketplace. Create and implement marketing solutions.
Consistently and efficiently provide quality information per procedures in compliance to ISO 9001:2000 standards.
Increase brand recognition and establish Thoro as a recognized leader in the industry in terms of sustainability and diversity, as well as the folding carton manufacturer of choice for high-end, high-quality products.
Look for up-sale opportunities, meeting future customer needs, identifying current customer needs and priorities, then integrating the recommendations into marketing tools and presentations.
Take independent initiative to market company services.
Develop strategic plan for servicing current customers and the development of customers and new markets.
Coordinate the creation and production of sales and marketing materials from conception through distribution meeting all necessary deadlines.
Develop and make oral and written presentations to internal/external customers.
Support large customer bid package responses.
Follow up Customer Visits with a letter from the President.
Work with the Sales Manager to assign sales territory/customer prospects to Sales Representatives.
Maintain Thoro’s offsite “Walking Tour” presentations to be current and relevant, as well as Thoro’s Plant Walking Tour.
Obtain bids and act as liaison with vendors in such areas as delivering marketing material, scheduling proofs, and meetings.
Track, collate, and maintain inventory of marketing materials; have marketing materials separated by industry and ready for sales usage.
Create and place Thoro advertising in leading trade media consistent with direction and goals of the company staying within budget.
Utilize social media to promote Thoro’s abilities, vision, environmental commitments, and community contributions.
Manage social networking for the Present.
Coordinate the assembly and distribution of Thoro’s promos.
Coordinate trade show exhibits, promotions, packaging, shipping, schedule staff travel, and (as necessary) travel to and participate in the trade shows from set-up through tear-down.
Attend conferences such as PPC, PIASC, Brand Protection, etc.
Maintain and update all Customer Display Cabinets.
Maintain website content updates.
Keep information current on supplier diversity web portals.
Research prospective and existing customer backgrounds, news, websites, etc. upon request and as needed; and gather any competitive analysis data to assist in customer acquisition and retention.
Administer Thoro’s certification programs and environmental Chain of Custody submissions (artwork and data); such as FSC, SFI, WBENC, SGP, etc.
Maintain a current customer/prospect database and generate internal database information, such as lists and counts for direct marketing projects.
Assist in maintaining Thoro’s Lean and Green Wall of Fame
Assist in maintaining and updating Thoro’s “on hold” telephone recordings.
Help organize and prepare for involvement in community organizations and events such as: school tours, the TICCIT program, donations, etc.
Provide clerical support to sales department and other departments (i.e. letters and forms that need to be created or designed).
Provide support to the President as required.
Essential Job Functions
Ability to properly construct a grammatically correct letter.
Communicate clearly and concisely with respect, to all Thoro Packaging’s personnel at all levels in addition to customers and suppliers.
Consistently make decisions demonstrating regard for our customer.
Initiates involvement in creative solutions and implements improvements to team quality processes.
Learn and follow all safety rules.
Distinguish colors accurately and consistently.
Ability to stand/sit/bend/walk and manual dexterity for duration of work period.
Moderate lifting up to 35 lbs. as necessary to perform sales and marketing functions.
Ability to work in a high stress environment to meet customer delivery dates.
These Essential Job Functions are not intended, and should not be construed, to be all-inclusive lists of responsibilities, skills, efforts or working conditions associated with this job. While these Essential Job Functions are intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.
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