Measuring Twitter ROI

Twitter is a waste of time.

Or, is it a an efficient tool for public relations?

Blogger and copywriter Bob Bly has created a crude metric for measuring whether Twitter is getting you results or just wasting your time—it is called Followed-to-Follow (FF) Ratio.

Check it out:


John Bradley Jackson


Center for Entrepreneurship

California State University, Fullerton

Published by CSUF Entrepreneurship

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

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  1. I disagree entirely with this theory. If you read the article’s comments there are many different reasons to prove that this is incorrect.

    Just a few:
    >People don’t sit around a read their stream.”stream-chasing”
    >To get followers, even Twitter suggests following people first to get “follow-backs.”That still doesn’t mean you are wasting time reading everything that everyone posts.

    >Mathew Galizzi and I also discussed this and here is what he has to say: “Something I’ve learned is that it’s about quantity over quality. I’ve been tweeting about every 30 minutes from 5:30am to 4pm for the past 2 weeks and the most hits I’ve gotten on any tweet was 80 clicks… to a following of 8200 people.”

  2. I think Twitter’s ultimate value will be as a personal search engine rather than a personal broadcast tool.


  3. For getting reciprocal relationships, one must unquestionably have to consider twitter as the primary supportive tool.Using Twitter as your media of marketing, you can expect a lot, a big range of customers is a guarantee because of the great number of friends you make on twitter. 100’s will follow you every time you follow them.

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