Twitter is a waste of time.
Or, is it a an efficient tool for public relations?
Blogger and copywriter Bob Bly has created a crude metric for measuring whether Twitter is getting you results or just wasting your time—it is called Followed-to-Follow (FF) Ratio.
Check it out:
http://bly.com/blog/online-marketing/a-new-metric-for-measuring-twitter-roi/
John Bradley Jackson
Director
Center for Entrepreneurship
California State University, Fullerton
I disagree entirely with this theory. If you read the article’s comments there are many different reasons to prove that this is incorrect.
Just a few:
>People don’t sit around a read their stream.”stream-chasing”
>To get followers, even Twitter suggests following people first to get “follow-backs.”That still doesn’t mean you are wasting time reading everything that everyone posts.
>Mathew Galizzi and I also discussed this and here is what he has to say: “Something I’ve learned is that it’s about quantity over quality. I’ve been tweeting about every 30 minutes from 5:30am to 4pm for the past 2 weeks and the most hits I’ve gotten on any tweet was 80 clicks… to a following of 8200 people.”
I think Twitter’s ultimate value will be as a personal search engine rather than a personal broadcast tool.
JJ
For getting reciprocal relationships, one must unquestionably have to consider twitter as the primary supportive tool.Using Twitter as your media of marketing, you can expect a lot, a big range of customers is a guarantee because of the great number of friends you make on twitter. 100’s will follow you every time you follow them.