Be sure to check out the Grand Premiere of Inventing Profit, August 11, 5:30 to 7:30 PM at the Agua Hedionda Lagoon Discovery Center in Carlsbad, CA.
Inventing Profit, a collaboration of industry professionals, announces the premiere on August 11, 2011 from 5:30pm – 7:30pm at the Agua Hedionda Discover Center, of the reality-based invention show starring Randy Hupp from EcoLeeser, maker of the RokLees rockfish descending device. EcoLeeser was assisted in its creation by Inventing Profit who provided legal, prototype development, business advice, and manufacturing services. The RokLees is a rockfish descending device that assists fishermen in the safe release and recompression of fish suffering from barotrauma.
During the event, the Inventing Profit team and Randy will discuss and show how EcoLeeser commercialized this invention and premiere Inventing Profit with EcoLeeser. The event will take place on August 11, 2011 from 5:30pm – 7:30pm at the Agua Hedionda Discover Center at 1580 Cannon Road, Carlsbad, CA 92008.
Rockfish and other species of fish have an internal buoyancy bladder that allows fish to adjust their depth. When fish are caught, they are rapidly brought to the surface and do not have adequate time to equalize their bladders. This rapid air bladder expansion, which can cause death, is known as barotrauma and creates external symptoms such as bulging eyes and pushed out esophagus. When the fish are released using the RokLees, the chances of survival are increased when otherwise they would float away on the surface and eventually die. This inexpensive, conservation-minded, and easy to use product will help preserve and increase the stock of fish for future generations to enjoy.
EcoLeeser LLC (ecoleeser.com) develops products to preserve, sustain and grow the stock of fish for future generations to enjoy. Their first product, RokLees, was developed to successfully release fish back to the proper depth for survival. The RokLees provides a non-invasive, quick, and easy alternative to releasing fish.
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