Forecasting sales at for a new venture requires in-depth research along with educated guess work. There is no substitute for knowing your customers and why they will buy your offering. Buyers will choose your product over the competition because it is different or better. They buy for their own reasons and not yours.
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John Jackson
Director
Center for Entrepreneurship
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Published by CSUF Entrepreneurship
We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.
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