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CSUF Consulting – Why you should become a client

As part of the Small Business Institute at California State University, Fullerton, CSUF Consulting projects are intensive, semester-long projects undertaken by groups of business students under the supervision of their professor and, for Undergraduates, with the assistance of a mentor from the professional world. Projects can either focus on a specific discipline (e.g. Operations, Finance,…
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Cal State Fullerton Welcome to Fullerton Day: Entrepreneurship

Why should you study entrepreneurship at Cal State Fullerton? Center for Entrepreneurship Director John Bradley Jackson has the answers!
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Startups Raising Money While in Quarantine

Quarantine or not, many businesses are still operating and some of them, especially startups, are in the process of raising money. Even in the best of times raising money when you are an unproven, new business, is not an easy task. Not all of us are Disney who can go out and raise $6 billion…
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Something for Entrepreneurs to Watch: Niall Ferguson’s Networld

Niall Ferguson has done a lot of work on how networks form, grow, and dissolve. He has insights into what makes for powerful networks and how you can leverage that information to build your own networks, which is an extremely important thing for any entrepreneur to do. (Wouldn’t it be nice if you knew a…
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Startup Pivots in the Time of Coronavirus

What do you mean by “pivot”? Startups (and companies in general) “pivot” when they change parts or all of their business models as a response to new information. These changes can be in anticipation of changes in the future (proactive) or as a result of some kind of unexpected change (reactive, like what is going…
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Outcomes of NSF $1Million Grant Known as STEM-Inc

STEM-Inc is now complete and many of you have asked about the outcomes and impact of the three-year $1Million National Science Foundation Grant, which featured the CSUF Center for Entrepreneurship with Director John Bradley Jackson as Co-Private Investigator. Below is a summary of the project outcomes and a list of the published articles. Project Outcomes:…
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Adapt or Die: How do you innovate during uncertainty?

About this event Award-winning journalist, former BBC News & ABC News Anchor, Del Irani hosts a live interactive conversation with Carey Ransom, President at OC4 Venture Studio and Ronald L. Hollis, Ph.D, President and CEO at MFG, who share their invaluable insights & tips on how to thrive in the current business environment. Whether you’ve…
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5 Common Sales Challenges and Overcoming them

When it comes to sales, there are many common challenges (regardless of industry). Although some of these challenges are easier than others to overcome – just remember that time will always make things easier. Here are some common sales challenges and how to overcome them. Challenge #1: Lack of Confidence You can prepare all day…
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Determining if SEO is a Good Marketing Channel for Your Startup

For startups, engaging in marketing sounds easy, but quickly becomes complex and hard to navigate. With so many different marketing channels that a start up can choose from, simply deciding which channel to pick is the first difficult hurdle. Today, I’ll be focusing on how startups should understand if SEO is an option they should…

