The Biggest Mistake Entrepreneurs Make in Product Development – Knowledge @ CSUF Entrepreneurship

Having reviewed thousands of businesses and investing in multiple startups, Tech Coast Works Managing Director Jeff Greenberg knows a thing or two about product development. In this video in the Knowledge @ CSUF Entrepreneurship series taken at the CSUF Startup Incubator, Jeff goes into detail about the product development process and explains what the biggest […]

Pivots with Jim Cooper @ CSUF Startup Incubator

Earlier this month, the CSUF Startup Incubator was proud to welcome Jim Cooper to the CSUF Startup Incubator to talk about Pivots. What is a pivot? When should you make a pivot? How do you pivot? So on and so forth. Jim gave a very informative talk and here are some of the notes that […]

Entrepreneurship Lessons from Pirate Joe's

Trader Joe’s has a large and loyal following. (I’m one of them.) But they only have stores in the United States. Michael Hallatt lived in Vancouver, Canada, and got tired of having to cross the border to get his favorite grocery products. Thinking like an entrepreneur, he decided to start buying products from Trader Joe’s […]

Focus on Finding Customers

When starting out, the most important thing for entrepreneurs to remember is that the goal is to offer a product or service that solves a pressing problem or need for customers. Don’t get too attached to your initialĀ  ideas. Rather let input from prospective and actual customers guide the decision as to what products or […]

Pop-up Stores: The Perfect MVP

An important milestone when attempting to start a new business is to create something that can be sold (or at least offered) to customers. The goal is to get something in the hands of your customers quickly and then continue to refine the product or service based on their feedback. In lean startup lingo, this […]