Having reviewed thousands of businesses and investing in multiple startups, Tech Coast Works Managing Director Jeff Greenberg knows a thing or two about product development. In this video in the Knowledge @ CSUF Entrepreneurship series taken at the CSUF Startup Incubator, Jeff goes into detail about the product development process and explains what the biggest mistake is that entrepreneurs can make when developing a new product.

Jeff details how smart entrepreneurs avoid this common pitfall by using the lean startup methodology. It all starts with the minimum viable product (MVP) and continues on with multiple iterations and A/B testing resulting in a much better product, a product that customers actually want.

Jeff Greenberg: https://www.linkedin.com/in/jeffreyrgreenberg/

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