App Entrepreneur Receives Crucial Guidance from CSUF Startup Incubator – OC Register

John Barton and John Bradley Jackson

We have written about John Barton in these pages previously and there is a reason why keep on doing so: He is a hardworking entrepreneur who is making progress!

Recently, John’s startup, Point ‘N Save, was featured in the OC Register (subscription may be needed to view). In the article, it recounts how when John first came to the CSUF Startup Incubator his idea was to create a social network that focused on connecting students with local and, more importantly, wholesome avenues for having fun. Over the course of the ensuing months, John worked with the mentors at the CSUF Startup Incubator and conducted multiple trials and interviews with potential customers to discover that he needed to pivot.

For entrepreneurs, pivoting is part of the process of launching a business. Just because you think that A is going to work doesn’t mean that anyone else is going to agree with you. Entrepreneurs need to get out of the office, talk with customers and mentors, and adapt.

John’s pivot has proven to be dramatic. Now, John is working on creating a white label app solution for clients that, while it borrows some principles from his original concept, is radically different from what he originally started out to create. But he has met with more success after making the pivot than he did before making this change. After taking the pivot recommended to him by the CSUF Startup Incubator, John has had many conversations with potential big customers and has had interest from investors as well.

From the OC Register article: “‘It’s a way that is totally different than what I envisioned to start out with,’ said Barton…. ‘But I think that is what makes an entrepreneur and a business successful, being able to pivot to something you haven’t done before and take that advice from [the mentors at the CSUF Startup Incubator].’”

CSUF Startup Incubator

Entrepreneurs who are accepted into the CSUF Startup Incubator work with our entrepreneurial experts over a six month intensive launch period that includes: access to office space, quarterly investor pitches our entrepreneurs can participate in, free events, a dedicated one-on-one coaching relationship with one of our more than 700 startup experts, and so much more! If you are ready to learn the right way to go from concept to launch, please go to this page or contact a CSUF Startup Incubator representative at csufentrepreneurship@fullerton.edu.


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