Brand Strategy: It’s More Science Than Art (Social Entrepreneurship Theme) | CSUF Startup Zoom Event May 31

woman holding mirror against her head in the middle of forest

Many people think of branding as a creative exercise. Or they think only of the visual elements. But developing a brand identity takes more than artistic vision. In this session, we will walk you through a tried-and-true, strategic approach to brand development. This event will also include a Social Entrepreneurship theme. We look forward to answering your questions in the Q&A!

About the speaker:

Christopher K. Lee, MPH is a Healthtech Strategist | VC Scout | Writer.

Chris’ expertise is in healthcare strategy and innovation. He has worked across the ecosystem from a community clinic to an academic medical center, from an early-stage tech startup to a Fortune 20 insurance company.

Chris serves in advisory roles with the NIH All of Us Research Program and the Scripps Research Digital Trials Center. In addition, he has been a mentor and judge for innovation competitions such as MIT Hacking Medicine and the UCSF Health Hub Digital Health Awards.

Outside of healthcare, Chris speaks about networking and career development at colleges and professional associations. He has been quoted in outlets including Harvard Business Review, Forbes, and HuffPost.

About the CSUF Center for Entrepreneurship:

We are dedicated to helping the next generation of entrepreneurs (both at CSUF & the general community) develop the skills that they need to compete locally and globally. The CSUF Entrepreneurship program does many things, including: consulting projects where students serve up fresh strategies to actual businesses, competitions for students from middle school to grad school, helping entrepreneurs go from concept to launch, frequent seminars and office hours for entrepreneurs and professionals, and much more. Interested in becoming a part of the CSUF Entrepreneurship community? Reach out to us at csufentrepreneurship@fullerton.edu for more information! CSUF Entrepreneurship depends on the support of the community, please go here to donate. Interested in Starting up a business? Please learn more about our CSUF Startup Incubator here.