Building a Visual Identity for your Brand – Knowledge @ CSUF Entrepreneurship

Brands need a Visual Identity

One of the most important things every entrepreneur has to do is build a brand because that determines your startup’s identity. A big part of your brand is the visuals that you use. Visuals need to be consistent and be evocative of the kind of image that you are trying to cultivate. Give careful care to use the right kinds of images and typography to make your brand.

Curt Cuscino of HypeLife Brands gave this talk. https://www.hypelifebrands.com/


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Published by CSUF Entrepreneurship

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

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