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Yelp – The Ugly
In previous posts (Yelp – The Good and Yelp – The Bad), my co-authors and I discussed the value and challenges of Yelp for business owners. However, due to Yelp’s immense popularity, it has effectively become the go-to source for all kinds of reviews. Businesses see significant declines in revenue if their Yelp ratings decrease.…
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Yelp – The Bad
As discussed in our previous post titled Yelp – The Good, Yelp has proven itself to be a powerful marketing tool that can help businesses promote their products and services. While it would be great for any business to have a five-star average rating on Yelp, the reality is that getting negative reviews is unavoidable.…
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Yelp – The Good
Social media is becoming an increasingly powerful force that business owners – especially small business owners – cannot afford to ignore. There is an increasing body of work suggesting that online mentions and discussions about a particular business can meaningfully affect the business’s revenues. For instance, studies have shown that chatter on Twitter about a…
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Social Media Marketing in the United States
On Tuesday, August 20, Center for Entrepreneurship Director John Bradley Jackson had the pleasure to present in front of the Chinese delegation of the Zhejiang Commerce Bureau. Mr. Jackson gave a lecture focused on the role that social media plays in business in the United States. Mr. Jackson spoke on such topics as: How to…
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Attention All College Students: Get on LinkedIn Now
While Facebook is the place where your college friends hang out, LinkedIn is the social network for finding a job. With your graduation looming, the time to get started on LinkedIn is while you are still in school. LinkedIn is the world’s largest professional network with over 150 million members and is growing very rapidly.…
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Free Website Software and Web Hosting!
Enter the First Annual Website competition and get Free Website Software and Web Hosting for the rest of the 2010/11 academic year! The First Annual CSUF and Crexendo Website competition begins in just three weeks. Over $20,000 in prizes Register Today. Crexendo UP seeks to nurture and teach students’ business skills and provide digital tools…
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Announcing a Website Contest With Huge Cash Prizes
The Center of Entrepreneurship at CSUF Welcomes You! Cal State Fullerton and the Mihaylo College Center for Entrepreneurship, are proud to partner with Crexendo, a leading provider of business optimization services, on the Crexendo University Program Website Competition. The Crexendo University Program (UP) is a college program sponsored by Crexendo, Inc. and offers college students…
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How Universities Can Win Big with Location-Based Apps
Location-based apps aren’t just for badges and discounts. Geo-location can have a real effect on education at the University level by building relationships with prospective students and families, engaging students with their course materials, and strengthening alumni bonds. Universities are always looking for ways to strengthen ties within their communities and many higher education institutions…
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Free Tickets to Social Media Event
Here is a shout out from Daniela A Bolzmann CSUF Alumni, Founder of SocialSkoop, “If you are a student, this is something you should be taking advantage of right away — free tickets to the 140 Conference on social media. The 140 Conference creator, Jeff Pulver, is giving free entrance to the first 150 students.…
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CSUF Social Media Event
Attached is a photo from the August 4th Social Event. 250 business execs gathered to share insights about how to monetize social media. While none of us are experts, we all understand the power of the social tools. The panel consisted of Mark Manguera of Kogi BBQ, Sinan Kanatsiz of KCOMM, Ryan Dudley of The…