Color is the first and most important element of an image whether it is a logo, website, brochure, or direct mailer. Color is the stage where the images and words perform. Sometimes, color can say it all.

According to The Kabbalah Circle, “The colors of nature have had their influence on us, and these influences are deep-seated in our physiological and psychological make-up – but there they are, whether we like them or not. In the case of the things we buy, however, we are free to choose, to exercise our own likes and dislikes, our tastes and our conventions. Airlines hire color consultant to choose the colors in the cabin, hence to reduce the tensions which are associated with flying. A preference for one color and a dislike for another may reflect an existing state of mind, of balance, or of both.”

Color evokes mood and speaks louder than words.

Diego Jaramillo
Entrepreneurship Student
CSUF