Innovation often begins with a simple idea, a spark of inspiration that evolves into something transformative. For Arthur Moncayo, that idea took shape in 2012 when he noticed a growing trend—people everywhere were carrying reusable water bottles. But while these bottles became essential daily items, one critical aspect was being overlooked: proper sanitation. This observation would lead to the creation of By Virtue of Steam (BVoS), a groundbreaking product designed to sterilize reusable water bottles. However, transforming this idea into a viable product wasn’t a journey Arthur took alone. It was made possible through the guidance and support of the CSUF Startup Incubator.
Identifying the Need: The Birth of By Virtue of Steam
Arthur’s journey began with a simple observation: people were increasingly using reusable water bottles, yet few were properly sanitizing them. Medical experts emphasize the importance of not only cleaning but also sanitizing these bottles to eliminate bacteria, viruses, and mold that could pose health risks. Recognizing this gap, Arthur envisioned a product that could effectively sanitize reusable bottles, ensuring they were safe for daily use.
In 2013, Arthur took the first step towards making his vision a reality by filing for a U.S. patent. The process was lengthy, taking five years before he was awarded the patent in 2018. But even with a patent in hand, Arthur realized he wasn’t fully equipped to bring his product to market. He needed guidance on the next steps, from business planning to market research. This is where the CSUF Startup Incubator came into play.
The Role of the CSUF Startup Incubator
The CSUF Startup Incubator, part of California State University, Fullerton, is dedicated to nurturing entrepreneurs by providing them with the resources, mentorship, and support they need to turn their ideas into successful businesses. When Arthur learned about the incubator program, he immediately recognized it as the opportunity he needed to bridge the gap between his patent and a market-ready product.
Upon joining the incubator, Arthur was paired with a mentor, Dave Kinnear, who provided him with invaluable advice and guidance. Dave, a seasoned consultant and advisor, helped Arthur navigate the complexities of bringing a new product to market. The incubator also provided Arthur with access to a team of students from Tom Miller’s class, who conducted real-time market research, gathering data that was crucial for the development of By Virtue of Steam.
Transforming an Idea into a Product
The collaboration with the students at CSUF was particularly impactful. They provided Arthur with insights into customer preferences, market demand, and product design. One of the key findings from their research was the identification of two target demographics: the younger Generation Z and Millennials, who would use the product, and older adults, who were more likely to purchase it for themselves or as a gift for younger family members. This insight was pivotal in shaping the marketing strategy for By Virtue of Steam.
The students also helped Arthur refine the product design, ensuring it met the needs of potential customers. Their research revealed that consumers valued a product that could sanitize not just the bottle but also the lid, straw, and other components, all in one cycle. This led to the development of a multi-attachment system that could accommodate different bottle sizes and types, making By Virtue of Steam versatile and user-friendly.
With this wealth of information, Arthur was able to confidently approach manufacturers in China to produce the first batch of By Virtue of Steam units. He credits the CSUF Startup Incubator with providing him the tools and support needed to reach this milestone.
A Journey of Persistence and Support
Arthur’s journey from idea to product launch wasn’t a quick or easy one. It took over a decade of persistence, hard work, and the right support system to bring By Virtue of Steam to market. The CSUF Startup Incubator played a crucial role in this journey, offering the resources and mentorship Arthur needed to overcome challenges and stay on course.
Reflecting on his experience, Arthur emphasizes the importance of having a strong support network when embarking on an entrepreneurial journey. He praises the incubator’s team, including his mentor Dave Kinnear and the students from Tom Miller’s class, for their dedication and expertise. He also highlights the importance of trusting one’s instincts and staying committed to the vision, even when faced with skepticism and obstacles.
Looking Ahead: The Future of By Virtue of Steam
As Arthur prepares to launch By Virtue of Steam, he is filled with gratitude for the support he received from the CSUF Startup Incubator. His product is set to hit the market soon, offering consumers a convenient and effective way to sanitize their reusable water bottles. Arthur’s story is a testament to the power of perseverance, innovation, and the right support system. It’s also a shining example of how university incubators like CSUF’s can help turn ideas into impactful products that meet real-world needs.
For aspiring entrepreneurs, Arthur’s journey offers valuable lessons in resilience, the importance of mentorship, and the benefits of leveraging university resources to bring innovative ideas to life.