Ashlyn Nath, 2010 CSUF Entrepreneurship Graduate, was hired by her consulting client “OP Products, Inc.” to launch a new product line. Through training imparted to her by the Entrepreneurship program, and the open-mindedness of owner, Kelley Stark, Ashlyn helped OP Products take Patrick’s Sunscreen from a “me-too” concept, to an attention grabber.
After restructuring the project from sunscreen tubes intended for fund raising purposes, the company now creates Sunscreen Towelettes available for retail, private label, and fund raising opportunities.
Ashlyn says, “I was so happy when I first tried the lotion formula they had decided on – it was totally greaseless. At Patrick’s Sunscreen we believe that utility is as important as quality. We wanted a product with a competitive edge and we found it. We’re going to be one of the first towelettes to hit mainstream retail.
We’re also able to use some unconventional marketing techniques due to the packaging. For instance, we can set up a stand at a well-known hiking trail and throw our location up on our Facebook and Twitter pages. We bring our product, water bottles, some fresh fruit, and voila…we’ve got a bunch of new people trying OUR product. It’s already sample-size.”
Always looking to stay ahead of the market, they are now working on setting up private labeling capabilities that will help the line stay competitive.
Look for Patrick’s Sunscreen this summer at the Commencement ceremonies, Titan Shops, Brief Stop, baseball games, and the Arboretum’s Nature Center.
“Like” Patrick’s Sunscreen on Facebook or follow @paddyscreen on Twitter for updates on contests and give-away locations. Or visit Patrick’s Sunscreen.
2010 Entrepreneurship Graduate