Entrepreneurship Students Monetize Sustainability

A student team from CSUF Entrepreneurship recently served as consultants advising the Waterfront Beach Resort on ways the hotel could be more sustainable. The team helped the firm focus on changes and initiatives that not only increased sustainability, but they also identified ways to monetize the effort.

The student team recommendation included:

• Re-initiation of the hotel’s green team with a solid management structure
• Creation of a culture of sustainability
• Institution of utility initiatives that would provide a return on investment equal to or larger than 6.8 percent
• Consideration of changes that would garner certifications, subsidies and rebates

For more on the project, please see the link.

John Jackson
Center for Entrepreneurship

Published by CSUF Entrepreneurship

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

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