Entrepreneurship Students Monetize Sustainability

A student team from CSUF Entrepreneurship recently served as consultants advising the Waterfront Beach Resort on ways the hotel could be more sustainable. The team helped the firm focus on changes and initiatives that not only increased sustainability, but they also identified ways to monetize the effort.

The student team recommendation included:

• Re-initiation of the hotel’s green team with a solid management structure
• Creation of a culture of sustainability
• Institution of utility initiatives that would provide a return on investment equal to or larger than 6.8 percent
• Consideration of changes that would garner certifications, subsidies and rebates

For more on the project, please see the link.

John Jackson
Center for Entrepreneurship

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