Joanne Vo '11 – CSUF Entrepreneurship Success Story

Joanne Vo
Joanne Vo ’11

I have nothing but great words for the Center for Entrepreneurship. The program was phenomenal and was played a substantial role in my self-growth as the entrepreneur that I am today.

Shortly after graduating in 2011, like all my peers, I was in search of what to do and pondered on what career path I was going to take. During my college career, I struggled between deciding what major to commit to. I jumped from Business Administration to Marketing and then to Finance; all of which I never felt fulfilled in. It wasn’t until I stumbled into my business counselor’s office and discovered the Entrepreneur Major that I subconsciously coveted.

In between juggling a full-time workload of school, I have always been very active in diving into the workplace for experience. I have always been into fashion and have held internships from different spectrums of the industry. I did sales at a fashion buying agency, then at a small independent fashion brand in downtown Los Angeles, a fashion PR company and then as an intern to an established fashion stylist.

At each one of my positions, I was able to excel greatly and make substantial impressions because of the knowledge I had gained while working on the consulting projects and the course work at CSUF. I was able to contribute ideas and solutions to problems that I have worked on with small business owners from our consulting projects. These consulting projects gave me a hands on approach and challenged me to seek more than what was shown. It taught me the most valuable lesson of all: what the essence of an entrepreneurial spirit is.

I am currently a co-founder and co-owner of Shop D∧J, an online women’s retailer specializing in street chic fashion apparel and accessories. We launched in December 2012 and have slowly been progressing and expanding as we are fulfilling a niche and manifesting a permanent and respectable place in this industry. I feel so blessed and grateful for the opportunity and the support thus far.

I owe a lot of what I know and what I have done on my own to the Center for Entrepreneurship. They gave me the tools to be able to pave my own path and follow my dreams. Everything I learned has been my guiding foundation as I set forth on this journey to push this company to a level where it becomes a positive and influential impact to girls all around world.

Joanne Vo, CSUF Entrepreneurship Graduate 2011


For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Published by CSUF Entrepreneurship

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

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