Start with Why – How to make a Great Pitch

Sixty seconds is not a long time to tell someone about your concept but that is what we challenge students to do at the Titan Fast Pitch competition on October 21. Why?

The “why” is the answer. Entrepreneurs have a mission and being able to inspire people with the “why” of their mission makes the difference between a successful entrepreneur and a transformational one.

Simon Sinek gave a TED Talk a few years back called Start with Why. It’s a powerful talk that explains how great leaders, from Apple to Martin Luther King Jr., led movements that changed the world. And while we don’t expect competitors at the Titan Fast Pitch to change the world right away, being able to passionately explain to people why you are doing something will put you on that path.

There is more to giving a great pitch than simply explaining why you do what you do. You have to succinctly go from why to how you will do what you say you will do and what the result will be. An example of how to do this that Simon gives is apple. He explains Apple this way:

Everything we do we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers.

In other words, in Simon’s words, “People don’t buy what you do, they buy why you do it.”

And that’s what you have to do at the Titan Fast Pitch if you want to win. Make sure to register as a competitor or as an attendee to support the CSUF Entrepreneurship community.


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