How do you create a great atmosphere at work? It’s all about communication. If you cannot have productive conversations with your coworkers, subordinates, or superiors then how are you going to get things done?

Jim Reichert is an entrepreneurial executive with decades of experience in this area and he believes that the best way to promote good communication at work is by starting off on the right track. When you are hiring someone you will of course need to make sure that they have the skills and the experience to do the job they are being hired for but you also need to ascertain whether or not they are a fit culturally. That means they have to have values that align with the company.

And what happens when someone just doesn’t end up fitting well with the company’s culture? This is a tough situation and can become very emotional but the correct course of action would be to let that person go. It’s not that they are a bad person, per se, it’s just that they aren’t a fit for the company. In the long run this decision is better for the person that is being let go and better for the organization as well.

This Knowledge @ CSUF Entrepreneurship clip was taken from a talk at the CSUF Startup Incubator

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