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Category: Public Relations

  • CSUF Startup Competition Finals Covered by OC Register

    CSUF Startup Competition Finals Covered by OC Register

    The Orange County Register just published a detailed piece about the CSUF Startup Competition (subscription may be required). I really liked this part about our winner, Bryan Ruef of 10-8 Systems: Grenier said the judges had a good consensus about awarding first place to Ruef. “I think his way of solving a problem was so…

  • Assemblywoman Sharon Quirk-Silva Discusses Entrepreneurship At CSUF Startup Incubator

    Assemblywoman Sharon Quirk-Silva Discusses Entrepreneurship At CSUF Startup Incubator

    Assemblywoman Sharon Quirk-Silva visited the CSUF Startup Incubator last week to discuss entrepreneurship in Orange County with Director John Bradley Jackson, Dr. Deborah Ferber, and David Chamberlain ’14. The Assemblywoman, herself a graduate of California State University, Fullerton learned about the approximately 50 startups that the CSUF Startup Incubator has helped on their journeys from…

  • CSUF Entrepreneurship Ambassador Bob Godlasky Recognized For His Extraordinary Contributions

    CSUF Entrepreneurship Ambassador Bob Godlasky Recognized For His Extraordinary Contributions

    Retired marketing executive and current SCORE volunteer Bob Godlasky has been a mainstay in the CSUF Entrepreneurship program as a mentor for many years. Over that time, he has been a mentor to many students imparting the wisdom he earned after decades as an executive in the private sector. Last week Bob received the Special…

  • Content Marketing – An Individual’s LinkedIn Experience Case Study

    Content Marketing – An Individual’s LinkedIn Experience Case Study

    One of the things that mystifies me the most when it comes to startups and businesses, in general, is how many entrepreneurs think that content marketing is easy and cheap. I suppose the thinking goes something like this: We have a lot of content that we can make, we think it’s interesting, when we post…

  • Small Business Institute – 2018/19 Project of the Year Competition

    Small Business Institute – 2018/19 Project of the Year Competition

    Another year and we have two more national awards to celebrate for the Cal State Fullerton Small Business Institute and their CSUF Consulting program! Congratulations! 3rd Place – Undergraduate Project – Keller Williams Realty Category – Undergraduate Specialized SBI Director – Professor John Bradley Jackson Supervising Faculty – Professor Scott Sorrell Course – Marketing 462, Marketing for…

  • CSUF Startup Incubator in Mihaylo Magazine

    The Mihaylo Magazine is distributed to over 50,000 CSUF Mihaylo College of Business and Economics alumni and we were honored to be the most recent cover story! This is a huge honor and we are excited to share the accomplishments that we have been able to make with the rest of the CSUF Mihaylo family.…

  • Promotion Talk @ CSUF Startup Incubator

    We were lucky enough to have Rudy Chavarria Jr. give a riveting talk about promotional strategies in a startup environment. Rudy’s background as an entrepreneur started in 1993 with Rude Records where he signed a number of ska bands. Once he tired of the ska scene he shuttered Rude Records only to be contacted by…

  • Ruthless Self Promotion @ CSUF Startup Incubator

    Rudy Chavarria Jr. has a long and successful career as a music and media promoter so he knows a thing or two about how to get your message noticed. If you are thinking that your product is so good that people will just “find it” or that your service is so amazing that word of…

  • Yelp – The Ugly

    In previous posts (Yelp – The Good and Yelp – The Bad), my co-authors and I discussed the value and challenges of Yelp for business owners. However, due to Yelp’s immense popularity, it has effectively become the go-to source for all kinds of reviews. Businesses see significant declines in revenue if their Yelp ratings decrease.…

  • Yelp – The Bad

    As discussed in our previous post titled Yelp – The Good, Yelp has proven itself to be a powerful marketing tool that can help businesses promote their products and services. While it would be great for any business to have a five-star average rating on Yelp, the reality is that getting negative reviews is unavoidable.…