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Category: Public Relations

  • Yelp – The Good

    Social media is becoming an increasingly powerful force that business owners – especially small business owners – cannot afford to ignore. There is an increasing body of work suggesting that online mentions and discussions about a particular business can meaningfully affect the business’s revenues. For instance, studies have shown that chatter on Twitter about a…

  • Entrepreneurship Scholarship Winners 2013

    Conrey Insurance Brokers and Risk Managers Entrepreneurial Scholarship Robert Gates won this $3,000 award and is well on his way to becoming a serial entrepreneur. State Farm Scholarship Megan Baptista won this $1,000 scholarship from State Farm! Michael Sawitz’ FastStart.studio Scholarships FastStart.studio is once again offering startup support to three CSUF student founded teams! For…

  • Make Your Customers Smile

    Recently, I was on a plane and paid $3 for a Vitamin Water. When it came, I discovered – to my surprise – that the bottle was half the size of the one that can be purchased at Target for $1. After realizing that I had just paid 6x more for the Vitamin Water than…

  • Need to Sell your Project?

    This post was written by one of our excellent Entrepreneurs in Residence and mentor William Laird. Most students are very busy in University learning their subjects. Researching details for a project or developing the details of their Business plan. In the end, they need to sell the results of their work to clients for acceptance or professors for…

  • CSUF Business Plan Competition 2013 Finals

    After months of hard work by our student entrepreneurs we have a winner! But before we get ahead of ourselves here let us first talk about the Finals. It was a morning event and, unlike the first CSUF Business Plan Competition Finals, we had good weather, which was nice. The three finalists – Synova Life…

  • Professor Interviewed on Jason Hartman Radio Show

    I was interviewed recently on the Jason Hartman Radio Show, which is syndicated across the globe; locally it is heard on KABC. The subjects of the interview included the CSUF Center for Entrepreneurship, entrepreneurial marketing, and my book “First, Best, or Different”. Hartman is a  self-made real estate millionaire who aspires to teach others about…