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Make Your Customers Smile
Recently, I was on a plane and paid $3 for a Vitamin Water. When it came, I discovered – to my surprise – that the bottle was half the size of the one that can be purchased at Target for $1. After realizing that I had just paid 6x more for the Vitamin Water than…
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Need to Sell your Project?
This post was written by one of our excellent Entrepreneurs in Residence and mentor William Laird. Most students are very busy in University learning their subjects. Researching details for a project or developing the details of their Business plan. In the end, they need to sell the results of their work to clients for acceptance or professors for…
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Professor Interviewed on Jason Hartman Radio Show
I was interviewed recently on the Jason Hartman Radio Show, which is syndicated across the globe; locally it is heard on KABC. The subjects of the interview included the CSUF Center for Entrepreneurship, entrepreneurial marketing, and my book “First, Best, or Different”. Hartman is a self-made real estate millionaire who aspires to teach others about…