Introduction to Abbreviated Descriptions of CSUF Student Startups – Fall 2018

These abbreviated descriptions are of startups that are being developed by Cal State Fullerton students. Students in either Business Administration 410 or Management 465A have been tasked with the creation of a business plan based off of an idea of their own creation. Students in Management 465B have been tasked with launching a business.

All these students have worked on their startup projects over the course of the semester under the guidance of their professors and mentors, who are individuals with extensive experience in startups or as professionals.

Business Administration 410 Startups – Dr. Deborah Ferber

Healthy Bouchée

Healthy Bouchée will incorporate several marketing techniques, including social media exposure, gorilla marketing tactics, blogs, and public relations. As the purpose of our company is to serve healthy products, the marketing efforts will be specifically geared toward health-conscious people and foodies. The goal is to show our value propositions to the consumers by making them taste our products by going on the streets, let them see some part of the process (on Youtube) and providing them visual of our“bouchées” (on Instagram and Yelp).

The Artist Collective

Founded by a struggling artist, The Artist Collective of Orange County thrives to provide an easy and reliable way for artists to sell their artwork. The Artist Collective of Orange County teams up with the artist and does all the heavy lifting. The artist simply has to price and bring their artwork to the Collective. The Artist Collective of Orange County then sells the artwork for the artist at the local venues. This include: swap meets,farmers markets, craft fairs, and street fairs. The Artist Collective of OrangeCounty sells the work and gives the artist not only their profits but a list of the pieces that sold and in what area. This provides the artist with the information on what artworks sell best in what area. The artist will also be featured on our website. The Artist Collective in Orange County’s website will have a biography about the artist along with gallery photos of their work. In return, a commission of 50% of the artists’ sales is given to the Collective.

Where’s My Stylist?

The problem is that hair stylists leave salons and their clientele often cannot find their favorite stylist again. Especially if they work for a corporate salon, their new salon information will not be given out and it’s against policy for a stylist to give out personal information. The other problem that it can be hard to find a stylist. Yelp has faced scrutiny over fake reviews and the veracity of their reviews. Instagram is a very convoluted process to try to find a local stylist.

The solution is a mobile application and website to help clients and stylists reconnect as well as grow their clientele base. Through this industry disruptor, the business can utilize an already existing market landscape and fill the hole that exists currently.

Management 465A Startups – Dr. Deborah Ferber

Apping

Apping is a white label company that makes apps for B2B,such as fast food restaurants and travel agencies. Apping is located in the OCare so we are after the local owners. The company is producing application gearto what they want as well give them IPO. The company gears toward local Orange County area. It is a company that develops an app and provide excellentcustomer service by offering subscriptions to clients to help them maintain it.We are going to market our product being able to be face to face maintenanceand reliability with high speed. The goal is the customer is first. Thiscompany has a trademark on the company name. The stream of revenue will bethrough the base cost of developing an app for the clients as well as thesubscription usage. The company will provide a subscription fee as an option tohave it maintain we the company. There are four different subscription feeoptions.

Comfy Coolant

Comfy Coolant is an upcoming refrigerant gas wholesale distribution company. We will be creating a business around the personal needs of air conditioning. Comfy Coolant will sell R410A refrigerant to residential and commercial contractors. Our management team consists of Stephanie Toubbeh as CEO, Kamran Dehlavi as CFO, and Domenic Van Hoogmoed as COO. We all have experience in our own fields and were specifically chosen for our positions. The CEO of our team has previous knowledge of this industry as she has worked alongside her father, George Toubbeh, who works in the HVAC industry. Mr.Toubbeh will help guide Comfy Coolant on how to build and maintain customer relationships, and the steps needed for company growth. Stephanie is determined to start Comfy Coolant to prove herself in the male-dominated industry and continue her family legacy. Our COO, Domenic Van Hoogmoed has spent 5 years in the delivery business. The CFO, Kamran Dehlavi, is majoring in mechanical engineering which reassures the quality of the financials. He has to calculate and prepare a budget for his design projects which is very similar to creating financials for a company. Combining the CEO’s, CFO’s, and COO’s knowledge and background gives Comfy Coolant a competitive advantage to enter the market.

Have at it Sports

Have At It Sport is a new lifestyle business that focuses on the “passion for play,” meaning we want to find athletes who love a certain sport, and want to play it again at the highest level of thrill, which is organized competition. Our target market is huge, and there are not many businesses focusing on it, at least in terms of sports play.

Home Sweet Home

Home Sweet Home aims to change the way property management is done by focusing on putting the main focus on the customer service of the customers. Communication within tradition property management companies are technology based and not personal to each homeowner and renter. It often takes long periods of time to reach someone to answer questions that the homeowner and renter have. This is also because many of the property management companies who are currently in the market are nationwide and serve large amounts of home.

Nichols English

Nichols English provides English Education for children between the ages of 3 and 14 years old. China’s fixation on exam-orientedEnglish is now being replaced with a focus on more conversational interpersonal English. Nichols English will provide effective learning courses taught by TESOL qualified instructors in order to prepare the next generation of Chinese students for our increasingly global world.

Peanut Butter Squares

Peanut Butter Squares is a company that simplifies the traditional, peanut butter sandwich-making process. Peanut Butter Square simplifies the process by re-engineering peanut butter into peelable, square slices that can be easily applied. Making a peanut butter sandwich is a relatively easy task for some, but for single moms, what was once a simple process, is now a time-consuming, messy one where moms are unable to accommodate it into their daily lives. The root of the problem is not the time needed for making the sandwich, but the clean-up that is required afterward. Not only is the mess concerning to single moms but the fact that you need a knife to spread the peanut butter makes it difficult for parents to allow their children to make sandwiches by themselves. In addition to the mess and danger of making a peanut butter sandwich, nutritional value is hard to measure. How much peanut butter did you use? How many calories or fats did you put into your sandwich? Peanut Butter Squares looks to solve these three critical problems with one solution.

Summit Destination

Summit Destination (SD) is an online retail store tailored for casual hikers looking for gear and equipment. SD wants to encourage others to put down the screen, get outside, and enjoy Mother Nature with family andfriends. We believe we will create a brand and online community to turn the vision of SD into a reality.

Who Said Men Can’t Bake?

Who Said Men Can’t Bake? is a bakery located in Rialto that specializes in creating cakes for every occassion. We focus on what the customer needs and for that reason every cake is customized by each customer. Who SaidMen Can’t Bake? acknowledges the fact that people appreciate things personalized to their taste and is why we have learned to listen to what customers want. We allow customers to design their very own cake in any shape or size they desire.

Management 465A Startups – Director John Bradley Jackson

Away from Home

Each year, 10,000 German students, as well as two of our team members, complete their semester abroad at an American university. In Germany, there are two USA-specified organizations whose range of service relates exclusively to the application process. The students have a lot of problems in this respect (for example, suitable housing options, cheap flights and information on insurance and insider tips), which we solve through a personal contact and a website with all relevant information. Through affiliate marketing and key partners and the associated benefits we deliver to our customers, we build a network and provide students with targeted discounts.

City Art

City Art gallery provides an opportunity for artists to build their brand and gain exposure. Artists will hold shows and events promoting their services within City Art. Its product is the artwork that customers will purchase, and City Art’s consumer market caters to local artists, business owners and art lovers.

Kissable

Kissable is Ori Oyo, also known as Nigerian organic and handmade shea butter, put in a chapstick container. It will be imported from Nigeria and sold through a multi-channel distribution on the Kissable’s website and at local retailers in the United States at an affordable price making it accessible to consumers who suffer from dry lips and are seeking high quality chapstick.

Live Experience Adventure – LEA

To bring travelers, visitors, or anyone to the local and hidden gem experiences through the help of a private tour guide. The clients will have the opportunity to truly experience the culture and tradition of a country through interacting and observing the local life. LEA is customer-focused; what the clients want, LEA will do its best to accommodate them.

The Sucker

The problem that our company is aimed to face is the fact that plastic straws are hurting the environment and legislation is being passed to end their use. The Sucker is a stainless-steel straw that will replace the plastic straw. Our customers are the dine-in restaurant industry and our business model is to sell through distributors to reach the maximum number of restaurants possible. Our team brings restaurant industry expertise that will help give our product a competitive edge of the competition.

Management 465B Startups – Director John Bradley Jackson

Flo Bag

After soiled garments are placed in the bag, the user can initiate the drying sequence and the timed cycle will run. During experiences, the heated air will perforate through the bag and dry the garments to reduce the presence of sweat. A moist environment promotes growth of odor producing bacteria. Another item in our product line is a hypoallergenic spray that will reduce the formation of bacteria inside the bag. This process will reduce the ideal conditions bacteria thrive in and tackle the underlying problem of a smelly bag.

Focal Point

Focal Point is an online debate that follows a bracket-style point system. Users can present any type of topic or question, and others will vote and agree with whoever offers the best point. Focal Point offers a fun and competitive experience to its users and attempts to teach people how to critically argue a point while exposing users to different and interesting points-of-view. Focal point sole revenue comes from advertisements, with limited initial costs for web development, maintenance, and marketing.

GrowLife

GrowLife is a non-profit organization that provides parent-child classes to teach families how to grow their own food, how to incorporate that food into their diet, and why it’s important. Children with autism today are often subject to high dosages of behavioral medication, poor diets, and infrequent exposure to the outdoors – contributing factors to brain blockages and weak immune systems. GrowLife classes, unlike their competitors, will get both parents and children acquainted with their health while developing social and life skills out in the natural elements. GrowLife is run by a team with expertise in gardening practices and circumstances affiliated with having autism. GrowLife will generate revenue through tuition payments of classes and a two-tier fundraising model. Through schools and other nonprofits that serve the disabled community, GrowLife will reach our market and promote our services and fundraising events.

Herban Box

The legalization of Proposition 64 has enabled us to cultivate change through Herban Box. Herban Box is an indoor growing kit that delivers everything necessary to conveniently grow recreational cannabis indoors to 30-37 year-old modern millennial cannabis connoisseurs. Our team of young and energetic, college-educated entrepreneurs bring customer service and small business creation experience to this new venture.

Kateway

Children who have experienced trauma or who live in extreme poverty experience a lack of equity and opportunity, and most of the services available lack the intensity and duration needed to change their life trajectories. Our relationship-based service model addresses the needs of these most vulnerable children, empowering them to move beyond their circumstances to become healthy, contributing citizens. Our diverse funding model grows by leveraging a strong network, new organizations, and strategic relationships. We partner with public schools and welfare agencies to identify high school age youth who are least likely to overcome extreme risk factors without immediate support. Our competitive advantage is reliant upon giving these kids a successful mindset that will empower them to have the ability to make a choice of how their future plays out.

Music Saved Me

Many young adult lives have become saturated with social media platforms that fail to promote social interactions at all. Music Saved Meis a non-profit community that stimulates communication and healing of social skills through creative, inspirational, and musical events. Targeting young adult music lovers through interactive marketing techniques, and monetizing through the hosting and franchising of Music Saved Me events. Brought to life with the utilization of a team that aligns seamlessly with the target market.

Tomorrow’s Tone

The Harmony Method utilizes the principles of Applied Behavior Analysis (ABA) and classical musical theory to produce a conducive learning environment for children with autism. Tomorrow’s Tone implements systems that measure the progress of our students and displays information critical to the teaching process, and forwards this information to Regional Centers that pay for our services. The musical elements o the Harmony Method are adjusted to each student’s skill level based on the data collected to ensure the highest form of success.

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