From the article, linked to above (full article):
Cal State Fullerton business undergraduates and MBA students again took top spots at the National Small Business Institute Consulting Project of the Year Competition in 2021. The wins, announced on Feb. 26, were again presented virtually, demonstrating student versatility in providing real-world consulting for Southern California businesses.
“These two student projects utilized a learning process called experiential learning, which is a fancy term for learning by doing,” says John Bradley Jackson, director of the CSUF Center for Entrepreneurship. “For example, we have all learned to walk and talk, not by being shown or told, but by practicing and refining our technique. The same learning process applies to student consulting. The students were challenged to engage with a real business, analyze the situation, make recommendations, and implement a solution all with in a 15-week semester. The students’ learning is extraordinary while our business clients get an incredible value.”
We are dedicated to helping the next generation of entrepreneurs develop the skills that they need to compete locally and globally. The CSUF Entrepreneurship program does many things,