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CSUF Startup Talk – How to find the right Product/Market fit for your Startup


Some founders usually believe that they have found a product/market fit and some overlook this stage. This is a huge problem as they start hiring people, increasing costs and scaling the product. To avoid this, there are mini goals you can achieve to analyze the market and iterate constantly to succeed. This talk covers everything from finding your niche target audience, creating a solid problem statement and a possible early pivot option. It will also give you an overview of tools to get your pre-seed wireframes/MVP running with little to no code so non-technical founders don’t have to be discouraged to take this step.

You should watch this talk if :

You are a first-time founder.

You want to consider pivoting.

About the Speaker

Sanjana Raj is the Founder of Fortuna, an AI investment application. She is a CSUF and Y-Combinator Startup School alumna. She has a Master’s in Computer Science and has worked at prestigious firms like Sony PlayStation, Thales Avionics and Jakks Pacific (Disney Partner) as a Software Engineer. Her technical expertise as well as experience as a first-time founder gives a unique edge to her organizational goals of giving back the investment power from hedge funds to the masses using Artificial Intelligence.

? ? CSUF Entrepreneurship: https://business.fullerton.edu/engagement/Entrepreneurship

? ? CSUF Consulting for existing businesses: https://business.fullerton.edu/engagement/Entrepreneurship//Consulting

? ? Work with the best entrepreneurial coaches to help you go from concept to launch: https://business.fullerton.edu/engagement/Entrepreneurship//Incubator

? ? CSUF Entrepreneurship Events: http://bit.ly/CSUFEntrepreneurEvents

? ? CSUF Entrepreneurship Blog: https://csufentrepreneurship.com/

? ? A leading voice for entrepreneurial growth, learning and action ? ?

The Center for Entrepreneurship is a Center of Excellence at College of Business and Economics, which serves as an outreach center and support organization for CSUF Entrepreneurship – the collection of entrepreneurial initiatives within the CSUF College of Business and Economics. CSUF Entrepreneurship includes the Center for Entrepreneurship, its advisory board, staff, and donors; the Small Business Institute (SBI) and its present and past student-consulting clients; student members of the Entrepreneur Society and the Entrepreneurship Fraternity; students, and faculty involved in the CSUF Entrepreneurship Concentrations (Undergraduate and MBA) and the CSUF Entrepreneurship Minor; and entrepreneurial alumni. Additionally, CSUF Entrepreneurship multiplies its effectiveness by enlisting entrepreneurial volunteers to support learning in the classroom and in the field.

? ? Our Purpose ? ?

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.
Invitation to special events with other CSUF Startup Incubator residents, coaches, and CSUF Startup community members.