Focus on your Character First – Knowledge @ CSUF Entrepreneurship

Jim Reichert has had thousands of business relationships throughout the years so it’s safe to say that he knows a thing or two about people. And he has some simple, straightforward advice for people who want to build stronger relationships, whether for business or otherwise.

To Jim, Dr. Stephen R Covey’s words on building character rather than working on creating a better personality really ring true. You can have the most engaging, gregarious personality in the world but that doesn’t really matter if you can’t follow through on what you say you will.

That’s why you have to focus on building your character. Even if you aren’t the life of the party if you do what you say you are going to do, be honest, trustworthy, and everything else that is the mark of someone with strong character, then you will be in a better position to accomplish the things you want to accomplish.

Why? Because people will come to rely on you. They know that  you are a trustworthy person. Someone with character that won’t just tell you what you want to hear.

This Knowledge @ CSUF Entrepreneurship clip was taken from a talk at the CSUF Startup Incubator


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