Sometimes, the best ideas come from unexpected places. For Bryan Ruef, founder of 10-8 Systems, it all started as a side project that combined his love for technology and helping others. Today, that side project has become an important tool that helps emergency services in 49 states. Bryan’s journey shows how hard work, problem-solving, and support from others can make a big difference.
The Beginning: From Gaming to Saving Lives
Bryan began his journey at Cal State Fullerton, where he was a Computer Science student interested in solving real-world problems. While he focused on programming in school, he also spent his free time working on small business projects. In high school, he even ran a small arcade out of his parents’ house, charging neighborhood kids to play games.
During his time as a volunteer for the Sheriff’s Department and later as an EMT, Bryan noticed a big problem with emergency services. Even though there was advanced technology available in many industries, the systems used by emergency responders were very outdated. They crashed a lot, and dispatchers had to use whiteboards and pen-and-paper tracking, which slowed down emergency response times.
Bryan saw a problem that needed a solution. He decided not to wait for someone else to fix it—he got to work himself. Using his skills in computer science and his experience in emergency services, Bryan began developing his own computer-aided dispatch (CAD) system as a hobby. At first, the system was designed for people who role-played as police officers in video games, but Bryan soon realized his project could be used for much more.
The Birth of 10-8 Systems
10-8 Systems was created when Bryan realized that small, underfunded police departments, fire services, and ambulance teams needed an affordable CAD solution. His system quickly grew from a tool for gamers to a real dispatch solution for emergency responders.
There were many challenges along the way. Bryan didn’t have much money, and many people in the industry were skeptical of his idea. He also had to keep improving his software to meet the needs of emergency teams. However, his time at the CSUF Center for Entrepreneurship made a big difference. Bryan participated in competitions like the Titan Fast Pitch, which helped him improve his pitch and understand the business world better.
Although Bryan didn’t have a business background—his training was all technical—he used the resources available at Cal State Fullerton. He worked with professors, connected with mentors, and leaned on the university’s entrepreneurship community to help him learn how to start and grow a business. It wasn’t always easy, but Bryan was determined to make a difference.
Bootstrapping to Success
One of the most impressive parts of Bryan’s story is how he built his business without outside investment. Instead of looking for venture capital, Bryan and his brother Kevin, who joined as a co-founder, focused on keeping costs low and giving their clients the best value. Kevin’s background in economics and experience with startups worked well with Bryan’s technical skills, allowing them to grow 10-8 Systems in a smart and sustainable way.
They kept their team small and relied on their network, which included their parents. Friends helped with accounting, and family contacts guided them through legal matters. Bryan and Kevin knew that building a business wasn’t just about having a great idea—it was about using every resource they could find.
Today, 10-8 Systems has grown far beyond what Bryan imagined when he first started. Their software is now used by emergency services in 49 states, including in big disaster response situations. During Hurricane Dorian in 2019, 10-8 Systems helped save 650 lives by supporting search and rescue efforts
Impact and Vision
10-8 Systems isn’t just another tech startup—it’s also about social impact. By focusing on helping underfunded emergency services, Bryan built a company that puts people first. In a world where technology often serves those who can pay the most, 10-8 Systems is different. It serves small municipalities, volunteer fire departments, and local emergency services that otherwise wouldn’t be able to afford advanced technology.
Bryan’s journey also shows the importance of resilience. When he started, many people told him his idea wouldn’t work—that he was just another CAD company in a crowded market. But Bryan believed in his solution and didn’t let the doubters stop him. He listened to those who truly wanted to help, took their advice, and kept moving forward. That determination has made a real difference in many lives.
Lessons for Aspiring Entrepreneurs
For anyone wanting to start their own business, Bryan’s story is a powerful reminder of the importance of persistence, community, and solving real problems. He didn’t wait for perfect conditions or lots of money. He started with what he had, used every available resource, and focused on making a difference.
Today, Bryan is giving back by joining the board of the CSUF Center for Entrepreneurship. He hopes to inspire and mentor the next generation of student entrepreneurs, just as he was once inspired by those who believed in him. His message to aspiring entrepreneurs is simple: believe in yourself, use the resources around you, and don’t be afraid to fail. The journey may be challenging, but the rewards—not just in terms of business success but in the real impact you can make—are huge.
The story of 10-8 Systems is a reminder that even the biggest dreams can start small. From a video game-inspired project to a tool that saves lives across the country, and maybe soon around the world, Bryan’s journey shows what’s possible when passion meets persistence. It’s about more than just business; it’s about creating solutions that make the world a better place.