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Is SEO dead? Not quite—but it’s changing fast.

In this episode, we sit down with Jason Khoo, founder of Zupo, to talk about AI Visibility, specifically Generative Engine Optimization (GEO)—a new approach to digital marketing that helps your business show up in AI-generated responses from ChatGPT, Perplexity, Gemini, and other LLM platforms.

As AI becomes the new place people go to find information, AI Visibility is becoming very important for getting found.

🧠 What you’ll learn in this video:

• What is Generative Engine Optimization (GEO)?
• How GEO is different from traditional SEO
• Why AI platforms are the new search engines
• How to get your brand mentioned in AI results
• Practical steps for optimizing content for LLMs
• Jason’s advice to students and aspiring entrepreneurs