In “Demand Management,” we navigate the complexities of meeting customer needs and market trends. Discover the strategies to align your offerings with consumer demands, forecast future trends, and ensure your business remains responsive to market shifts.

About Parable of the Pipes

The ‘Parable of the Pipes’ is an insightful and captivating video series designed by Michael Ames, the visionary founder of the Center for Entrepreneurship at Cal State Fullerton. Through this series of 12 engaging videos, viewers are taken on a profound journey into the world of entrepreneurship. Each episode features current and former Cal State Fullerton students, who, through powerful storytelling, share their unique experiences and lessons learned in the entrepreneurial landscape.

Throughout the journey, ‘Parable of the Pipes’ provides aspiring entrepreneurs with valuable insights, empowering them to navigate the complexities of entrepreneurship with confidence and creativity. By combining compelling storytelling with Michael Ames’ expertise, this series offers a powerful resource for anyone seeking to launch, build, and lead successful ventures in the competitive world of business.”

Click here for the full Parable of the Pipes playlist on YouTube