Creating a Powerful Marketing Narrative

Last week we were honored to have Joe Burke, former executive at Disney and Wet Seal, come to the Incubator to talk about the importance of creating a powerful narrative, a story if you will, when marketing products and services and when building a brand. It was an awesome presentation filled with tons of key […]

The Importance of Narrative in Startup Marketing @ CSUF Startup Incubator

Joe Burke has been a marketing executive for decades for companies including Disney and Goodwill. In this talk, Joe will talk about the archetypal narratives that every successful marketer must know and be familiar with. He will draw on his experiences as a marketing executive and as a writer to explain what the different archetypes […]