The Importance of Narrative in Startup Marketing @ CSUF Startup Incubator

Joe BurkeJoe Burke has been a marketing executive for decades for companies including Disney and Goodwill. In this talk, Joe will talk about the archetypal narratives that every successful marketer must know and be familiar with. He will draw on his experiences as a marketing executive and as a writer to explain what the different archetypes are, how they have been utilized in the past, and how you can apply them to your startup story.

We hope to see you there! Register Now!


About Joe Burke:

National Award-Winning Marketing Executive known for driving revenues through national multi-channel campaigns; “Shop with the Mouse®” (DisneyStore.com), “Get Gifted®” (Wetseal), “Cox Crushes the Competition” (Cox Communications), “Big Sky Days” (Three Dots), and most recently “Find the Good®” (Goodwill). He is a firm believer in mission over ego and that people and collective mojo build brand equity and shareholder value. Joe has also enjoyed diverse experience in marketing and entertainment projects in Tahiti, Mexico and Israel; most recently producing the feature documentary “Made in the USA: A 30 Day Journey”.

News Articles:

Goodwill Goes Upscale Launching Boutique Stores:

Goodwill Reimagines Donation Bins

Goodwill Developing App for Online Auctions

Goodwill Takes Home Two Addy Advertising Awards

Documentary Explores Made in the USA

Agency Enjoys 200% Growth in Down Economy

Sign up for the CSUF Startup Newsletter to keep up-to-date on all the events, news, and everything else we do: http://bit.ly/CSUFStartupSignup


More info on the CSUF Center for Entrepreneurship: http://bit.ly/CSUFEntrepreneurship


More info on the CSUF Startup Incubator: http://bit.ly/csufstartup

For more of our awesome events please go here: http://bit.ly/CSUFEntrepreneurEvents

Leave a Reply

Your email address will not be published. Required fields are marked *