Search engine optimization (SEO) is a great way for young businesses to build up a reputation and get earned traffic coming to their site. By building quality content on your website your business can over time bring in more consistent traffic to your site. Jason Khoo, the founder of SEO optimization firm Zupo, joins Travis Lindsay and Phillip Stinis for a conversation about how a new business can start getting traffic through SEO.

In this conversation they talk about what kind of content you should be adding to your site, how to find the right keywords and phrases to include in your posts, how to boost traffic to your site through partnerships with other sites, and more! This conversation is a great primer on how to start building your SEO strategy even if you don’t have any content yet.

CSUF Entrepreneurship

We are dedicated to helping the next generation of entrepreneurs develop the skills that they need to compete locally and globally. The CSUF Entrepreneurship program does many things, including: consulting projects where students serve up fresh strategies to actual businesses, competitions for students from middle school to grad school, helping entrepreneurs go from concept to launch, frequent seminars and office hours for entrepreneurs and professionals, and much more. Interested in becoming a part of the CSUF Entrepreneurship community? Reach out to us at csufentrepreneurship@fullerton.edu for more information! CSUF Entrepreneurship depends on the support of the community, please go here to donate.