It does take balls to start a business! You have to have the guts to take the risks that every entrepreneur has to take in order to be successful. And Jose Calero, the founder of Lapworks and a long time mentor in the CSUF Entrepreneurship, has just published a book on the topic.

In his book, Jose doesn’t focus on the basic details of how to start a business, like how to file an LLC or find an accountant. Instead, It Takes Balls! to Start a Business focuses on how to think like a successful entrepreneur. A successful entrepreneur is someone who keeps their mind on the big picture and drives a business from a strategic level. Readers will be introduced to examples from Jose’s entrepreneurial career and from hand selected examples derived from other’s experience at successful entrepreneurial activity.

Amazon link to book and description:…

This book is like no other book on starting a business. It’s not about the ground-level details of starting a business. It’s more of a tree-top view of business in general. So before you make any decisions about what kind of business you’d like to start, read this book first and get a thorough understanding of how business works. There are a variety of subjects included in this book and each is geared to provide you a deeper understanding of the world you’re thinking of entering. In this book I discuss the purpose of a business; the need to prepare; what it takes to start a business; a product business vs a service business; brick and mortar vs online; best business types; launching and growing a business; and the need to innovate or die. I sincerely believe you won’t find another book like this one. It’s specific and sufficiently detailed to give you a complete understanding of the processes and hidden mechanisms of starting your own successful business enterprise.

CSUF Entrepreneurship

We are dedicated to helping the next generation of entrepreneurs develop the skills that they need to compete locally and globally. The CSUF Entrepreneurship program does many things, including: consulting projects where students serve up fresh strategies to actual businesses, competitions for students from middle school to grad school, helping entrepreneurs go from concept to launch, frequent seminars and office hours for entrepreneurs and professionals, and much more. Interested in becoming a part of the CSUF Entrepreneurship community? Reach out to us at for more information! CSUF Entrepreneurship depends on the support of the community, please go here to donate.

Published by CSUF Entrepreneurship

We teach, coach and lead the principled, cross-disciplinary practice of entrepreneurship. We believe that, through determined practice, leadership and team work, our students, faculty, clients, volunteers and alums can systematically recombine the new and the old to forge new ventures, create an entrepreneurial culture, and dramatically benefit our community.

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