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Creating a Powerful Marketing Narrative
Last week we were honored to have Joe Burke, former executive at Disney and Wet Seal, come to the Incubator to talk about the importance of creating a powerful narrative, a story if you will, when marketing products and services and when building a brand. It was an awesome presentation filled with tons of key…
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Will you be Attending the CSUF Business Plan Competition?
We just welcomed another Resident to the CSUF Startup Incubator! This company’s mission is to revolutionize philanthropy through technological innovation. The founder for this company has an impressive background and I am sure that I will be writing more about hist startup in the future. Changing gears to CSUF students, a little over a week…
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The Importance of Narrative in Startup Marketing @ CSUF Startup Incubator
Joe Burke has been a marketing executive for decades for companies including Disney and Goodwill. In this talk, Joe will talk about the archetypal narratives that every successful marketer must know and be familiar with. He will draw on his experiences as a marketing executive and as a writer to explain what the different archetypes…
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Meet The Three Finalists for the CSUF Business Plan Competition
The CSUF Business Plan Competition Finals are coming next week! [Register now!] It promises to be an interesting look into what our student-entrepreneurs are capable of. Starting at noon on Thursday, 4/7 in Pavilion A of the Titan Student Union we open up registration and host an Innovation Fair where we will showcase the projects…
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Call for CSUF Biotech and Business Teams – Funds are Available
The National Science Foundation’s I-Corps program is offering grants of $2,500 (and potentially much more to excellent student teams!) to student teams working on the commercialization of biotechnology. Each student team needs at least one member with experience working with the biotech and they also need members majoring or with experience in business. Applications are…
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No-Tipping Restaurant Model
A while back, CSUF professor Dr. Atul Teckchandani wrote a piece titled The not-so-surprising failure of no-tipping restaurants and it brought up many points that I thought were pretty interesting. The main thesis of Dr. Teckchandani’s piece was that while there is some data suggesting that restaurants that switch to a no-tipping model experience increases…
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How to Pitch to an Investment Panel @ CSUF Startup Incubator
This Wednesday, March 23, at 6pm at the CSUF Startup Incubator Director Jackson will be giving a talk about how to give the best pitch for your business to an investment panel. What topics should you cover? How many slides should you include in your deck? How many people from your team should actively participate…
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Sigma Upsilon Mu's 8 Hour Business Challenge at Cal State Fullerton
Sigma Upsilon Mu is the most active student group dedicated to entrepreneurship on the Cal State Fullerton campus and just a few days ago they held a great competition called the 8 Hour Business Challenge. This competition was open to university students from all across the area and required an amazing amount of work from…
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Phillip Stinis will be a Keynote Speaker at Phi Kappa Phi Event
If you’re a current CSUF student there’s a decent chance that Phillip Stinis has come to your classroom to talk about the CSUF Startup Incubator. In a couple of weeks, he, along with Karla Amador of Thrive Financial (and a sponsor of a CSUF Entrepreneurship scholarship), will be the keynote speakers at an important national…
CSUF Conrey Center for Entrepreneurship
Concept to Launch to Growth