Last week we were honored to have Joe Burke, former executive at Disney and Wet Seal, come to the Incubator to talk about the importance of creating a powerful narrative, a story if you will, when marketing products and services and when building a brand. It was an awesome presentation filled with tons of key […]
Category Archives: CSUF Startup Incubator
The Importance of Narrative in Startup Marketing @ CSUF Startup Incubator
Joe Burke has been a marketing executive for decades for companies including Disney and Goodwill. In this talk, Joe will talk about the archetypal narratives that every successful marketer must know and be familiar with. He will draw on his experiences as a marketing executive and as a writer to explain what the different archetypes […]
CSUF Startup Incubator Resident KIDnetic Energy Labs will bring STEM/STEAM Education to Students
You have heard of STEM, right? Maybe even STEAM? If you think these are acronyms for something science- or technology-related then you’re on the right track. STEM stands for Science, Technology, Engineering, and Math and the A in STEAM stands for Art (the other letters have the same meanings in STEAM as they do in […]
Irvine Eyed for CSUF Startup Incubator Expansion
If you get the Orange County Business Journal [SUBSCRIPTION REQUIRED] you might have seen an article about the planned expansion of the CSUF Startup Incubator into Irvine and we couldn’t be more thrilled about the prospect. Right now, we are thinking that the Irvine expansion will open its doors in September (of this year) but […]