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Category: marketing

  • Emotional Intelligence (EQ)-Centered Design, Using Emotions to Increase Brand Engagement

    Emotional Intelligence (EQ)-Centered Design, Using Emotions to Increase Brand Engagement

    The CSUF Startup Incubator was fortunate to have Leila Entezam come in to discuss the nexus between emotional intelligence (EQ)-centered design and brand engagement. Leila is a “solution-oriented leader with extensive experience in business consulting, implementations and project management. Expertise include psychology, human behavior, neuroscience, and strategic development while advancing business innovation. Possess successful track…

  • How To: Convert Web Traffic Into Customers Using SEO and Inbound Marketing

    How To: Convert Web Traffic Into Customers Using SEO and Inbound Marketing

    This is one that fell through the cracks a bit and should have been posted long before today. Last year we were fortunate enough to have Michael Daehn in to talk about the work that he does as a marketing consultant for all kinds of businesses. The purpose of this talk was to give people…

  • Content Marketing – An Individual’s LinkedIn Experience Case Study

    Content Marketing – An Individual’s LinkedIn Experience Case Study

    One of the things that mystifies me the most when it comes to startups and businesses, in general, is how many entrepreneurs think that content marketing is easy and cheap. I suppose the thinking goes something like this: We have a lot of content that we can make, we think it’s interesting, when we post…

  • 2019 Investor Speed Dating – TCVN Event on March 21

    2019 Investor Speed Dating – TCVN Event on March 21

    Lots of people have great ideas and have the skills to make that concept a reality but, for some entrepreneurs, there is a real need to connect with investors in order to bring their concept to fruition. When those entrepreneurs know investors already then that’s great but what can they do if they do not…

  • Creating New Ventures – The Perfect Book for the Entrepreneur in your Life

    Creating New Ventures – The Perfect Book for the Entrepreneur in your Life

    While it may be too late to arrive before Christmas, the Center for Entrepreneurship’s new book, Creating New Ventures: How to Shape Concepts into Achievement, is the perfect book for the entrepreneur in your life! (At $25, this book is also a great way to use some of those Amazon gift cards your kids will…

  • Special Event with the Founder of Pedego Electric Bikes

    Join us for a talk with Don DiCostanzo, the CEO and founder of Pedego Electric Bikes. At this talk, Don will discuss his experience building Pedego Electric Bikes from the ground up and how building a strong and durable brand helped him accomplish that. Register now for this event on Wednesday, November 15 from 5:00…

  • Go to Market – How do you Scale? Event on 11/14 @ CSUF Startup in Irvine

    Join us this coming Wednesday, November 14 at 6pm at the CSUF Startup Incubator office in Irvine for dinner and a seminar on how to develop a winning go to market strategy for startups. Barry Lieberman, who earlier this week gave a fantastic talk on how to determine the right product/market fit, will be coming…

  • How to Charge Higher Prices and Get Your Customers to Thank You For It

    This Wednesday at 6pm at the CSUF Irvine campus we are hosting a seminar by CSUF Entrepreneurship Professor Scott Sorrell that is all about how your business should be charging higher prices. It sounds like a simple concept but there is a lot more to it than meets the eye. Make sure to reserve your…

  • So you want to build an App?

    I’m not going to start this post off with the cliche “If you build it, they will come” but… But many people do think that way; for them, there isn’t much space between the epiphany and the first version of their product. Or their app. In many ways, building an app is a lot like…

  • What Entrepreneurs Need to Know about Social Media @ CSUF Startup Incubator

    Jessica Joy Reveles knows social media and how harnessing its power can help drive your brand and sales. Most Americans see the news first, get recommendations on products, and communicate with each other through one of the many different social media platforms that are out there. Has your business taken advantage of this communications revolution?…