Nail It Then Scale It is my first book of choice for startup founders to read. The book helps the startup founder figure out what needs to done and when it should be done. All too often entrepreneurs rush to create a product and then flog the market only to discover that the solution does not sell. Why? More often than not, the founders skipped over the basic research about the problem to be solved and did not really know the customer. Also, little or no testing was done prior to launch. The end result is a swing and a miss, along with wasted time and money. The authors provide a cautionary tale about how to systematically validate a business concept through research and iteration. It just makes good sense.
John Bradley Jackson
Investor. Professor. Author. Startup Adviser.
We are dedicated to helping the next generation of entrepreneurs develop the skills that they need to compete locally and globally. The CSUF Entrepreneurship program does many things,