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CSUF Entrepreneurship Wins Top Honors

CSUF Entrepreneurship continues its winning ways in the Small Business Institute Student Consulting National Competition by placing in the top ten for the 18th straight year in a row! The CSUF Entrepreneurship undergraduate student team, "TrueAnthem", finished second in the nation in the annual Small Business Institute consulting competition. The TrueAnthem project included Matthew Gallizzi, …

SEO Means Trying to Keep Up With Google

Google is constantly changing the rules ----  this means that web development and SEO firms must constantly adjust their optimization techniques. Sophisticated website development and SEO firms learn new things every day that impact web design decisions along with SEO techniques. Most of this learning is technical or "under the hood", but it also includes …

Follow Your Dreams

Video Blog From Bob Kriesberg I appreciate the opportunity to address the Student Entrepreneurs at Cal State Fullerton, I have done some mentoring as part of the school and I have really enjoyed my involvement with them and I have really enjoyed my involvement with the company that I founded twenty one years ago. I …

Unemployed Twenty Somethings

"Fewer than half of all Americans aged 16 to 24 had jobs in September, the lowest number since record keeping began in 1948. Peter Coy, of BusinessWeek, takes a look at how raging unemployment is impacting their future and the economy. - CNBC Oct 8, 2009 So what is a 2009 graduate to do? My …

A Facebook Tsunami

Facebook is a much bigger deal than you think.  A big wave you say? I call it a "tsunami". Facebook  is reported to currently have over 250 million active users and  each user has an average 120 friends. I have heard reports that they will top 300 million users by year end. Currently, more than …

Entrepreneur Spirit: Roger Richards

From time to time I will be interviewing Entrepreneurs making it happen in our community. In economic times like these there us much opportunity to be had but who are these brave people actually daring to take the risk and fulfill their entrepreneurial spirit. This is Roger Richard’s story. On a Wednesday afternoon I went …

Communicating with New Consulting Clients

Communications is about emotion.  Successful people communicate well and have the ability to influence opinion or dissuade belief.  After you’ve met someone and time passes, that person will not remember the specifics of your conversation nor will they remember what you looked like at the time….but they will remember HOW YOU MADE THEM FEEL.  Always …

Small California Firms Say Healthcare Costs Killing Entrepreneurship

OC Register Blogger Jan Norman says that Two-thirds of California small business owners say more people would become entrepreneurs if they knew they could get health insurance despite pre-existing health conditions, reports Small Business Majority, a national advocacy group focused on healthcare reform. http://jan.freedomblogging.com/2009/09/03/small-firms-without-health-insurance-say-they-cant-afford-it/21143/ John Bradley Jackson © Copyright 2009 All rights reserved.

Managing Accounts Receivable in a Down Market

In today’s economy one of the most challenging issues is collecting on outstanding debts. Many companies are just in survival mode, stacking one bill on top another, and yours is at the bottom of the pile. If your small business is anything like mine, you probably don't have the resources to hire personnel for collections, …

Measuring Twitter ROI

Twitter is a waste of time. Or, is it a an efficient tool for public relations? Blogger and copywriter Bob Bly has created a crude metric for measuring whether Twitter is getting you results or just wasting your time---it is called Followed-to-Follow (FF) Ratio. Check it out: http://bly.com/blog/online-marketing/a-new-metric-for-measuring-twitter-roi/ John Bradley Jackson Director Center for Entrepreneurship …