CSUF Entrepreneurship

Concept to Launch to Growth

Entrepreneur Spirit: Roger Richards

From time to time I will be interviewing Entrepreneurs making it happen in our community. In economic times like these there us much opportunity to be had but who are these brave people actually daring to take the risk and fulfill their entrepreneurial spirit. This is Roger Richard’s story. On a Wednesday afternoon I went…

September 23, 2009
Communicating with New Consulting Clients

Communications is about emotion. Successful people communicate well and have the ability to influence opinion or dissuade belief. After you’ve met someone and time passes, that person will not remember the specifics of your conversation nor will they remember what you looked like at the time….but they will remember HOW YOU MADE THEM FEEL. Always…

September 4, 2009
Small California Firms Say Healthcare Costs Killing Entrepreneurship

OC Register Blogger Jan Norman says that Two-thirds of California small business owners say more people would become entrepreneurs if they knew they could get health insurance despite pre-existing health conditions, reports Small Business Majority, a national advocacy group focused on healthcare reform. http://jan.freedomblogging.com/2009/09/03/small-firms-without-health-insurance-say-they-cant-afford-it/21143/ John Bradley Jackson © Copyright 2009 All rights reserved.

September 3, 2009
Managing Accounts Receivable in a Down Market

In today’s economy one of the most challenging issues is collecting on outstanding debts. Many companies are just in survival mode, stacking one bill on top another, and yours is at the bottom of the pile. If your small business is anything like mine, you probably don’t have the resources to hire personnel for collections,…

August 25, 2009
Measuring Twitter ROI

Twitter is a waste of time. Or, is it a an efficient tool for public relations? Blogger and copywriter Bob Bly has created a crude metric for measuring whether Twitter is getting you results or just wasting your time—it is called Followed-to-Follow (FF) Ratio. Check it out: http://bly.com/blog/online-marketing/a-new-metric-for-measuring-twitter-roi/ John Bradley Jackson Director Center for Entrepreneurship…

August 25, 2009
Professor Interviewed on Jason Hartman Radio Show

I was interviewed recently on the Jason Hartman Radio Show, which is syndicated across the globe; locally it is heard on KABC. The subjects of the interview included the CSUF Center for Entrepreneurship, entrepreneurial marketing, and my book “First, Best, or Different”. Hartman is a self-made real estate millionaire who aspires to teach others about…

August 22, 2009
Business Plan Blunders

Business plans are like a compass—they point the way for the company and explain the business to the investor. Yet, business plans can tell the wrong story and may even kill the deal with the investor. Here are some examples of business plan blunders to avoid: Lousy Writing: Nothing kills a plan more quickly than…

August 17, 2009