How to Build Your Startup Team – Knowledge @ CSUF Entrepreneurship

The early days in any business are tough. The entrepreneur, the person with the idea, ends up doing most of the jobs. And this is important because it is during these formative times that processes are created and the startup’s culture starts to take root. But after some time you need to start hiring people. […]

The Biggest Mistake Entrepreneurs Make in Product Development – Knowledge @ CSUF Entrepreneurship

Having reviewed thousands of businesses and investing in multiple startups, Tech Coast Works Managing Director Jeff Greenberg knows a thing or two about product development. In this video in the Knowledge @ CSUF Entrepreneurship series taken at the CSUF Startup Incubator, Jeff goes into detail about the product development process and explains what the biggest […]

How to Present to an Investment Panel, the Basics – Knowledge @ CSUF Entrepreneurship

The slides you present to investors are important but there are some basic things that are more important. In this talk by CSUF Center for Entrepreneurship Director John Bradley Jackson (JJ to his students) you will learn what the basics of a good presentation are. These tips are predicated on years of experience he has […]

Building a Visual Identity for your Brand – Knowledge @ CSUF Entrepreneurship

One of the most important things every entrepreneur has to do is build a brand because that determines your startup’s identity. A big part of your brand is the visuals that you use. Visuals need to be consistent and be evocative of the kind of image that you are trying to cultivate. Give careful care […]

Pick Your Social Media Platforms Wisely – Knowledge @ CSUF Entrepreneurship

Marketing today is much more involved than it has ever been. There are so many different social media platforms that are around that entrepreneurs can quickly become overwhelmed if they try to have an active presence on too many of them. That is why smart entrepreneurs take stock of how much time they can devote […]

Context Determines Content in Marketing – Knowledge @ CSUF Entrepreneurship

In marketing, context has to do with the people, place, and time for when you publish your content. You have to be aware of all of these things and take them into consideration when creating content for your customers. Failing to do so weakens your message and your brand. This Knowledge @ CSUF Entrepreneurship lesson […]

Search Engine Marketing Guide in less than Seven Minutes

Your guide to search engine marketing in less than seven minutes. https://www.youtube.com/watch?v=a-3BCabDjWw Fratzke Brothers: http://www.fratzkebrothers.com/ #CSUF For more details on CSUF Entrepreneurship: http://business.fullerton.edu/Center/Entrepreneurship/ For more details on how we help people become entrepreneurs: http://business.fullerton.edu/Center/Entrepreneurship/Incubator For more details on how CSUF Consulting can help businesses thrive: http://business.fullerton.edu/Center/Entrepreneurship/Consulting Attend one of our events for entrepreneurs or sign […]

Entrepreneurs Must Build Their Core

If you want to get into shape one of the main things you have to do is build your core, the muscles that support the rest of your body. Being a successful entrepreneur is no different but, instead of muscles, entrepreneurs have to develop key skills that will enable them to be successful. Entrepreneur and […]

Find Your Fit as an Entrepreneur

Over your lifetime you have developed a set of skills that most people do not have and in this talk by entrepreneur and author Damon Brown he convincingly argues that the best road forward for entrepreneurs is to identify those skills and leverage them when launching a new business. In other words, figure out what […]

Knowledge @ CSUF Entrepreneurship

In this week’s CSUF Entrepreneurship Insider we unveil a new video series called Knowledge @ CSUF Entrepreneurship where we publish short excerpts from our talks that focus on issues important to entrepreneurs. We hope that you get a lot of value out of them! In last week’s edition of the CSUF Entrepreneurship Insider we included […]