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Emotional Intelligence (EQ)-Centered Design, Using Emotions to Increase Brand Engagement
The CSUF Startup Incubator was fortunate to have Leila Entezam come in to discuss the nexus between emotional intelligence (EQ)-centered design and brand engagement. Leila is a “solution-oriented leader with extensive experience in business consulting, implementations and project management. Expertise include psychology, human behavior, neuroscience, and strategic development while advancing business innovation. Possess successful track…
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What Entrepreneurs Can Learn From Dell – Customer Discovery
CNBC recently published a business biography of Dell. It’s about 12.5 minutes long, so it doesn’t go into minute detail about the ups and downs of Dell but it does give an excellent thumbnail sketch of the company. Further down the post I go into how startups and existing businesses can utilize customer discovery processes…
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Invest in what you know
As an investor myself, I can attest to how difficult it can be to stick to that advice in the title. As an investor, you get to see all kinds of ideas and meet with many different entrepreneurs. Many of them have very compelling stories, and we know that startup stories are important but there’s…
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From Bar Room Napkin to Boardroom Table With Bennett Marks at CSUF Startup Incubator
What does it take to launch a business? At the CSUF Startup Incubator we certainly have some thoughts on that. But we just had to hear from Bennett Marks, one of the mentors in the CSUF Entrepreneurship program, who was gracious enough to come into the CSUF Startup Incubator office in Irvine to give a…
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José Calero – CSUF Startup Event Recap
José Calero had a very successful sales career and the day after he retired he decided that he was going to start his own business. Almost two decades later he has a thriving business, called LapWorks, and he was gracious enough to sit down with Cal State Fullerton students at our most recent CSUF Startup…
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Med Tech Directory + CSUF Startup Incubator = Great Event!
Dan Golka, the CMO of Med Tech Directory, partnered up with the CSUF Startup Incubator last night to host a networking event featuring talks by Austin Bonderer, Principal at the Law Office of Austin Bonderer, and Rand Brenner, the CEO of Licensing Consulting Group. Videos, photos, and social posts from the event are below. Med…
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Mental Stresses of Being a Freelancer
We normally don’t do this but this is an important topic. Mental health is something that I didn’t think much about before working with entrepreneurs but it became apparent very quickly that mental health is something that entrepreneurs have to deal with all the time. And I think that freelancers certainly fit under the entrepreneur…
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How Entrepreneurs Can Defeat The Dreaded Trough Of Sorrow
Phillip Stinis, manager of the CSUF Startup Incubator, hosted a seminar last night with a couple of dozen attendees eager to learn how to go from concept to launch and how to beat that trough of sorrow. What is the “Trough of Sorrow”? The Trough of Sorrow is a concept that comes from Y Combinator…
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CSUF Entrepreneurship Alumni Teach Current Students About Design Thinking
Yumi Liang ‘18 and Vanessa Ganaden ’18 took some time out from their busy lives to teach current CSUF Entrepreneurship students about design thinking and how it relates to entrepreneurship. Design thinking is something that both of them learned about as University Innovation Fellows and as founders/leaders of Student Innovation Collective and they are using…
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The Startup Hustle with Michael Sawitz
Earlier at the CSUF Startup Incubator in Irvine Michael Sawitz gave a powerful talk on what it actually means to hustle as an entrepreneur. In his talk, “The Art and Science of Customer Development”, Michael talked about how he has been able to acquire customers as a startup. Michael’s talk was wide-ranging and, while ostensibly…